Online donations often are on a transactional level, which does little to help donors feel invested or involved in the nonprofit they're helping. Nonprofits want to take advantage of the ease of use and wide reach of the internet, but struggle with engaging these donors in long term relationships.
How do United Ways engage our online donors? Scott Paley, President of Abstract Edge, presents on strategies for building affinity and creating engagement.
1) Learn the most successful kinds of stories to tell to increase engagement and engage online donors
2) Motivate a change in the online donor process that allows donors to become more involved
3) Understand how social media can assist with relationship building